What Is Flawless?
As I have re-tooled the company the idea of what is flawless continues to evolve in my mind. One benefit to the single store is the ability to be much more flexible in hours and more available to meet and serve my clients, which is what I enjoy most.
I have always placed quality as the primary focus of my "brand." My most recent experience has helped me to understand the importance of "Surprisingly Affordable" as a quality brand value. I have been able to work on several projects dear to my heart which I hope to describe well enough to help you, the reader understand what flawless really is.
Passion Fire Diamonds
Perfectly cut diamonds in both rounds and squares available in any price range. Everyone can afford to own the best cut diamonds, and this collection is evidence. Check out our Gallery and Signature Diamonds page to learn more.
On-line Boutique
Our On-line Boutique features a variety of items which we had in abundance from the seven store chain as well as new designs. the idea was to create an outlet for the lower priced items we have in stock and make them available. I was sensitive to some of the concerns people had about "price" and have been able to design a unique collection which should be easy to shop on line. The Boutique is still under development, so please continue to check in. Currently, I have featured three collections:
Colours of Your Life Collection
Priced generally under $500, this is a new collection which I have designed on CAD (computer aided design) using our new alloy of platinum 050- 5% platinum mixed with sterling silver(92.5%) to provide greater strength, heft, and resist tarnishing. Look for more information on gemstones and jewelry wardrobes, how different color combinations can reflect your mood, personality and spirit.
David Nygaard Signature Collection
This was a collection of silver and gold that I brought in at the very end of the seven store chain. I have an abundance of pieces and have aggressively priced these to eliminate our over stock. If you like Yurman or Hardy, you will appreciate the attention to detail.
Woodstock Commemorative 40th Anniversary Collection
Tthis is another collection in sterling silver gemstones, diamonds with gold accents. This collection is more organic in design and full of color.
I have been slowly adding a collection of men's cufflinks with various gemstones in sterling silver along with a few gold and diamond designs from my personal collection of styles. I am updating as often as I can.
Wouldn't You Like to Know? (what your jewelry is worth.)
This is my version of an antique road show I debuted on WTKR in 2008, and continue to offer on site as well as a future TV show which is scheduled to air on WVEC. I offer complimentary consulting through Commonwealth Gem Lab to assist clients to get the most from your old jewelry. We buy gold, jewelry, diamonds and gems. We buy out-right or consign, or re-design using our own manufacturing facilities and CAD designs. We also have linked this with our Foundation in order to maximize the donation; we can offer cash back plus an appraisal for the Fair Market Value of your donation. All the proceeds are used to fund the Foundation. This is a strictly "David Nygaard" offering and takes my personal attention.
Patented Custom Design Process
This is a system where we use Core Styles and Computer Design to make sure your engagement ring is everything she has dreamed. Look for an online survey called "Style Discovery" to help guide you to the best collection, all in fun of course. The five collections are:
- Classic Traditional
- Modern Contemporary
- Chic & Trendy
- Retro-Antique
- Eclectic
I am still developing the on-line component for this, so keep checking.
©2010 David Nygaard